Context – My friends are planning to open a veterinary clinic in the future and they want me to write an article for their opening.
Challenges – 1. They are having difficulties getting customers. ( hypothetical )
2. They don’t have money to market their brand. ( hypothetical )
What all problems can be solved through or because of my article?
Ideas – Thinking of a way in which I can write the article, How is this clinic different from the others?, what’s the factor that is there?
(IDEA)
ARTICLE
( In the future )
Hi people! I hope you and your family and your pets are keeping well. I am very delighted to announce that my childhood friends and very professional veterinarians have opened a clinic! The aim of this clinic is to make the animals ( dogs, parrots etc.) feel welcomed and feel normal ( like they would not feel that they are coming to a hospital to get checked or are going to have a surgery today ). Our aim is to create an environment which is something that they will emotionally connect to and would be happy to be connected with us. And because our doctors are very high level and experienced, they will be using the best methods that are there and will be giving the best treatment to everyone! We will not be selling you unnecessary products ( just to run our business ) because we all know that those products are absolutely of no use; they just make things more complicated :)! Well I hope you will be visiting our clinic soon and experience all the good things with us!!
-Jia
Questions to myself –
- Is there anything I can do for my friends to help them get closer to their dreams?
My assumptions – Their problems could be
. To be confident about their career choice. ( If somehow they find this stream interesting, their confidence will grow.
. Once that’s done to get into a good/great university.
. And then they will be on their path to establish their clinic.
Things that can be done in action ( just random ideas ) –
- Helping them post their pets pictures on a website.
- Writing/helping them to write about the method they use to cure their pets.
- To help them research and share them with others.